Co-Shamba Project
Client
Self-initiated
Category
Brand Identity
Year
2020
Some ideas start as a response to a problem you can't stop thinking about. Co-Shamba came from watching Africa's youth get framed as a development problem to be solved, rather than a force already capable of driving change.
This was entirely self-initiated, from the strategic concept through to the full visual identity, pitch deck, concept note and competition submission materials. Winning PMI's Africa Youthquake Challenge in 2020 validated both the idea and the brand behind it.
What I'm proud of is that the brand didn't look like a startup trying to appear serious. It looked like something that already had weight.
The brand did not look like a startup trying to appear serious. It looked like something that already had weight.