Triple C Advisory
Client
Triple C Advisory
Category
Brand Strategy & Visual Identity
Year
2021–Present
Triple C Advisory came to me with a logo and not much else. Starting from the logo alone, I built a complete brand guide covering the full strategic layer through to the visual identity system. The tagline 'Unlocking Capital, Catalysing Change' came out of that process.
What I'm proud of is that the guide doesn't read like a template. It reads like a brand that knows what it stands for.
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The guide doesn't read like a template. It reads like a brand that knows what it stands for.