Co-Shamba Project

Some ideas start as a response to a problem you can't stop thinking about. Co-Shamba came from watching Africa's youth get framed as a development problem to be solved, rather than a force already capable of driving change. The concept was a climate-smart agritech platform built around community, collaboration and catalytic change, designed to connect young African farmers through digitally-enabled indigenous farming practices.

This was entirely self-initiated, from the strategic concept through to the full visual identity, pitch deck, concept note and competition submission materials. The name, the brand logic, the three-pillar framework of Income, Skills and Scale, the visual language rooted in growth and earth, all came from the same thinking process. Winning PMI's Africa Youthquake Challenge in 2020 validated both the idea and the brand behind it.

What I'm proud of is that the brand didn't look like a startup trying to appear serious. It looked like something that already had weight.